Diana Elisha Nheera Expands Her Music Journey with New Artists, PR Ventures and Training Future Managers

When Diana Elisha Nheera parted ways with Zimbabwean dancehall star Nutty O, many wondered what her next move in the music industry would be. Known for her sharp ear for talent, her professional discipline, and her ability to push artists into the spotlight, Diana has proven once again that she is a powerhouse behind the scenes.

Today, Diana is expanding her influence by managing rising acts Segulm and Mwendamberi, while also providing public relations expertise for Julian King and Leo Magozz. This new chapter demonstrates not just her resilience but her commitment to nurturing diverse talent across genres.

Working with Segulm and Mwendamberi

Segulm and Mwendamberi are two young artists bringing fresh energy to Zimbabwe’s music scene. By taking them under her wing, Diana is setting the stage for their careers to flourish. Her hands-on approach to management—balancing creativity with strategy—ensures that these artists have both the artistic freedom and professional guidance they need to reach new heights.

PR for Julian King and Leo Magozz

Beyond artist management, Diana is also carving a strong lane in public relations. She is currently handling PR campaigns for Julian King, whose unique fusion of Afropop and R&B is earning him international recognition, and Leo Magozz, one of the exciting voices driving the new wave of Zimbabwean music. Her role involves positioning these artists for media visibility, brand collaborations, and stronger fan engagement.

Certified Artist Manager Program (CAMP)

In addition to her management and PR ventures, Diana is investing in the future of the creative industries through the Certified Artist Manager Program (CAMP)—a venture of industry love and growth. CAMP is a three-month training program in partnership with ICMF, offering certification for aspiring and practicing artist managers.

Developed and facilitated by Diana herself—often called The Talent Whisperer—CAMP is a pioneering initiative designed to equip managers with the knowledge, skills, and professional ethics required to thrive in the industry. The curriculum covers essential areas such as talent identification, legal frameworks, branding and positioning, business models, negotiation, touring, and career development.

Rooted in both practical experience and international best practices, CAMP aims to professionalize artist management in Zimbabwe and beyond, ensuring that artists are guided by competent, ethical, and strategically minded managers. Through interactive modules, case studies, and real-world exercises, participants gain not only technical expertise but also the leadership mindset needed to build sustainable creative careers.

At its core, CAMP champions the belief that training managers multiplies the impact of talent—creating a ripple effect that strengthens the entire creative economy.

Life After Nutty O

While her work with Nutty O helped cement her reputation as one of the most effective managers in Zimbabwe’s entertainment space, Diana’s new ventures prove that her vision extends far beyond one artist. She continues to show that she is not just a manager, but a connector, strategist, and advocate for the growth of local talent.

A Growing Legacy

As she steps further into her role as a tastemaker and industry builder, Diana Elisha Nheera is setting an example for young women in entertainment management. Her journey highlights the importance of adaptability, focus, and a belief in the artists you represent.

From Nutty O to Segulm, Mwendamberi, Julian King, Leo Magozz, and through CAMP, Diana’s story is a reminder that the people behind the music play just as big a role in shaping the culture as the ones in front of the mic.

CAMP as Her Legacy

Ultimately, while managing artists and running PR campaigns are impactful, CAMP is the project that defines Diana’s legacy. By training the next generation of artist managers, she is not only shaping individual careers but also laying the foundation for a stronger, more professional creative industry in Zimbabwe and Africa at large. Through CAMP, Diana’s influence will ripple across borders and generations, ensuring that her mark on the music industry endures long after the lights dim on any single stage

Writer: Vusimuzi Ndlovu 

Bluebunch Media.